The Mama Glow Foundation & Kate Spade NY - Mental Health Pocket Guide
Client & Partner
Mama Glow Foundation • Kate Spade NY
Deliverables
Creative Direction • Editorial Design • Landing Page Design • Collages • Social Media Posts & Stories • E-Mail Marketing Assets
Role
Sole Designer & Developer
This 120-pages of accessible mental health content debuted at the Kate Spade NY Women’s Global Mental Health & Empowerment Summit during UN General Assembly Week.
About
The Mama Glow Foundation is a 501c3 non profit committed to advancing reproductive justice and birth equity through education, advocacy, and the arts.
Mental health conditions, such as depression and bipolar disorder, disproportionately affect women and girls. Their goal was to create an accessible and impactful mental health resource.
The challenge was to make 6 workbook entries, 34 articles, and 164 resources pleasant to digest, easily accessible, and shareable both digitally and in print.
Typeface
Branch
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890
Visby
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
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1234567890
Colors
R=43 G=108 B=120
Hex #2B6C78
RGB 43, 108, 120
HSB 189, 64%, 47%
CMYK 84,45,44,14
R=118 G=56 B=98
Hex #763862
RGB 118, 56, 98
HSB 319, 53%, 46%
CMYK 53, 88, 36, 19
R=201 G=114 B=42
Hex #C9722A
RGB 201, 114, 42
HSB 27, 79%, 79%
CMYK 17, 63, 99, 4
R=0 G=51 B=76
Hex #00334C
RGB 0, 51, 76
HSB 200, 100%, 30%
CMYK 100, 75, 46, 42
R=243 G=235 B=236
Hex #F3EBEC
RGB 243, 235, 236
HSB 353, 3%, 95%
CMYK 3, 7, 4, 0
R=66 G=28 B=0
Hex #421C00
RGB 66, 28, 0
HSB 25, 100%, 26%
CMYK 48, 75, 84, 69
Landing Page
Landing Page
The hero is dedicated to the main CTA: download the guide. We tie the project back to Kate Spade NY and World Mental Health Day as social proof.
The next section speaks to the 120-page scope and the fact that the download is free.
We introduce the sections, briefly describing their intent and using the collages to emphasize each section.
We wanted to emphasize the investment and social capital associated with debuting the guide at the New York Women’s Global Mental Health and Empowerment Summit.
With over 12 contributors (their profiles colorized to match their sections), we put them on a carousel.
We contextualized the guide with the foundation websites main CTA’s: sharing and donating.
The hero is dedicated to the main CTA: download the guide. We tie the project back to Kate Spade NY and World Mental Health Day as social proof.
The next section speaks to the 120-page scope and the fact that the download is free.
We introduce the sections, briefly describing their intent and using the collages to emphasize each section.
We wanted to emphasize the investment and social capital associated with debuting the guide at the New York Women’s Global Mental Health and Empowerment Summit.
With over 12 contributors (their profiles colorized to match their sections), we put them on a carousel.
We contextualized the guide with the foundation websites main CTA’s: sharing and donating.
In addition to print, an electronic version is available at a dedicated landing page.